Who we are

Apex is a trading name of WXVE Productions Ltd a company registered in England under registration number 11598279. Our Registered Office is 22-26 King Street, King’s Lynn, Norfolk, PE30 1HJ. General correspondence, including data protection correspondence should not be sent to the registered office. Our mailing address is 2 Tansley Business Park, Campbell’s Meadow, Kings Lynn, PE30 4ZT..

Our website address is: https://apexfilm.co.uk/

You can contact us about this privacy policy or your personal information at film@wxve.co.uk

Information we collect

We may collect personal information when you contact us, make an enquiry or otherwise communicate with us.

This may include:

  • your name;

  • email address;

  • telephone number;

  • company or organisation;

  • information you provide within an enquiry or message; and

  • technical information generated when you use our website, such as device, browser and basic usage information where applicable.

We only collect information that is relevant to operating our business, responding to enquiries and providing our services.

How we use your information

We may use your personal information to:

  • respond to enquiries and communicate with you;

  • discuss potential projects, quotes and services;

  • enter into and manage client relationships;

  • provide our film, content production and related services;

  • maintain appropriate business and administrative records;

  • operate, maintain and protect our website; and

  • comply with legal, tax, accounting or regulatory requirements.

We do not sell your personal information.

4. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Legitimate interests — where it is reasonably necessary for us to operate and develop our business, respond to enquiries and communicate with clients or prospective clients, provided those interests are not overridden by your rights.

Contract — where processing is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.

Legal obligation — where we are required to process or retain information to comply with the law.

Consent — where we specifically ask for your consent. Where we rely on consent, you may withdraw it at any time.

5. Who we share information with

We may use trusted third-party service providers to help us operate our website and business.

These may include website hosting and management providers such as Squarespace, email and communications providers, and other technology or professional service providers where reasonably necessary.

Our website may also contain embedded content from third-party services such as Vimeo. These providers may process technical information required to provide their services and operate according to their own privacy policies.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal claims.

Some service providers may process information outside the UK. Where applicable, personal information will be handled using appropriate safeguards required under UK data protection law.

6. Cookies and website technologies

Our website may use cookies and similar technologies necessary for the website to function correctly.

We restrict non-essential cookies where appropriate. Third-party content or services embedded within the website may also use their own technologies to provide their functionality.

You can control cookies through your browser settings and, where available, the cookie controls provided on our website.

More information about the cookies used by the site may be provided in our Cookie Policy.

7. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The length of time will depend on factors such as whether an enquiry develops into a client relationship, whether we need the information to provide our services, and whether we are required to retain records for legal, accounting or regulatory purposes.

When personal information is no longer reasonably required, we will delete it or securely dispose of it where appropriate.

8. Your rights

Depending on the circumstances, UK data protection law may give you the right to:

  • request access to the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information;

  • ask us to restrict how your information is used;

  • object to certain uses of your personal information;

  • request transfer of your information where applicable; and

  • withdraw consent where we rely on consent.

You have the right to object to processing based on our legitimate interests.

To exercise any of these rights, contact us at film@wxve.co.uk

You also have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are concerned about how your personal information has been handled.

9. Changes to this policy

We may update this privacy policy from time to time to reflect changes to our website, services or legal obligations.

The latest version will always be published on this page, with the date of the most recent update shown here: 3 September 2026